Ideas for your website & brand.
The 11 Fingers perspective
Explore practical advice for building a stronger brand, creating better content, and getting more from your website.
Branding
Your logo should immediately connect your clients to your brand. It is your story in graphic form. Whether your brand is fun loving and casual, serious and trustworthy, or luxurious and expensive can all be communicated through your logo.
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Every business deserves a well-planned branding guide. Keeping your brand consistent is key in how your customers will interact with you, and a branding guide can help you do that by providing a structure to be used by everyone presenting your business to the world.
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Your brand is more than just your company name and logo. It communicates what your company does, and how you interact with your customers. Your brand is how you tell YOUR story in a visual way. As your company ages, your customer base evolves and changes over time, and sometimes it is important to rebrand.
Read articleIf a hacker gets access to your email account, they are probably not there to send out unsavory pictures to your contact list. They are probably there because they want to take all of your money. How can you start to protect yourself from making some common email mistakes.
Read articleWebsite content
Updating and changing a website is important – not only for your customers, but also for search engine placement. If your website does not reflect your changing business, it is not representative of your current business.
Read articleDo you have questions on the different terms used for email and what to choose for your business? There are plenty of options. Let’s see what some of these options mean for you.
Read articlePhotography
A good photograph attracts our attention and can be a great marketing tool, BUT . . . the wrong photo can actually turn people away from your brand. So what’s the best way to use photos to convey your brand’s message?
Read articleWebsite content
Most clients tell us they dread writing the content for their websites. As a business owner you can start by getting into your customer’s mindset. You need to show them a clear path to exactly what they want using both logical navigation AND a logical content structure
Read articleWeb design
Making the mobile browsing experience just as easy and engaging as the desktop experience is increasingly important. Having a site that does not show up well on a phone not only will turn away potential customers, it will drop you in the search listings making it harder for ANY customers to find you.
Read articleWeb design
With over 25 years experience in the business of web and graphic design, we have seen a lot. A lot of things done right, and a lot of things done . . . not so right. Certain questions just keep popping up. Here are the answers to our most frequently asked questions.
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Guest Author Chelsea Lamb discusses how small businesses can plan ahead to get the most out of an online expansion investment.
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